About Us
About
OK, so what exactly are these revolutionary salon products and how do they make curly hair soft, shiny and sexy? Simple...CurlFriends is a comprehensive scientific system of high quality, natural salon hair care products that provide extra special conditioning specifically designed for any degree of curly, dry or unmanageable hair for men, women or children. You should see results in minutes. That's why Curlfriends is known by salon professionals as "The Frizz Beater".
Recognizing that environmental factors play a significant role in the condition of your hair, Antonio Soddu designed seasonal and climate-specific products, which make curly, dry or unruly hair a thing of the past. CurlFriends conditions and repairs hair that has been overexposed to chemicals or the natural elements.
If you don't happen to have curly hair, you are still in luck. Although CurlFriends is a comprehensive system of hair care products specifically designed for the special conditioning needs of curly hair, it is also wonderful for dry, damaged or generally unmanageable hair.
Antonio wants you to know that the CurlFriends product line is very gentle and you don't have to use a lot to get really fabulous results. The product line is scientifically designed for all the products to work in harmony with each other. It gives consumers total control over their hair eith soft, shiny, sexy hair results!
Testimonials
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I wanted to let you know that I tried four of the products this morning and I love them! I used the Cleanse Daily Shampoo, Nourish Rinse Out conditioner, Control Gel and Rejuvenate Texturizing Mist. I took a picture of my hair and attached it. Great curls!!"
Melissa-Chicago, IL
"I just wanted to tell you how much I love your products. I have long curly hair and I've been using Curlfriends Control Gel for years and I get compliments on my hair all the time, I also get asked once or twice a week by total strangers what product I use on my hair. I'm a walking advertisement for you guys, and I love spreading the word about such a great product!"
Thank you! Jennifer J., Peyton, CO

"Thank you for creating a line of hair care products specially designed for curly hair! Wishing you continued success!"
- Heather Lauren Olson - Days of Our Lives
"Hello, my name is Janis Gabelli from Pennsylvania and I just wanted to share my short story about CurlFriends and how they changed my view on how to take care of my curly hair the right way! I got an advertisement sent to my email about this hair product, and me being the one always looking for the right hair products, decided to give CurlFriends a chance. I tried their products and couldn't believe my eyes. If you look at these pictures, you can see what CurlFriends did for me. It made my hair beautiful and I didn't have to use mousses or sticky gel's because CurlFriends saved the day! So thank you, CurlFriends, you are one of my newest trusted friends that I can keep at hand!"
- Janis Gabelli, PA
"Thank you so much for making such an awesome styling gel! I came across CurlFriends one day at a beauty store and instantly fell in love with it. After all the different types of hair gels I have used over the years, this one has dramatically changed my life. I love the light texture and feel of my hair once it dries. I receive complements on a daily basis and love telling others about the product. I would also like to point out that the AutoShip that is set up on your website is a wonderful and time saving tool. Thank you again!"
- Laura Kight
"Hi! I just want to thank you for making an exceptional product for us curly girls...and boys! For years I fought my waves because no one understood how to deal with them. Now, thanks to you, I gratefully embrace my inherited legacy, and enjoy more authenticity in my various acting and re-enacting roles.
In addition, my 15-year-old son and 13-year-old daughter also take after me, and now they too no longer fight it. My son's "fro" is a huge hit with the girls, and my daughter enjoys much more freedom than I did at her age, when I was still wrestling with straightening my hair.
Thank you from the bottom of our hearts! We are forever in your debt!"
- Lynn, Paul and Laura Anderson, Clinton Township, MI
"CurlFriends, I love you! I am the poster child for curly, dry hair and I have to tell you how much I love the CurlFriends line and how it's completely changed my hair. I used to blow dry my curly hair straight because my curls were so dry and unruly. I had NO IDEA how beautiful my hair really was until I smoothed on some of that rich creamy Low Humidity cream just out of the shower and let my hair air dry, I was so amazed at the luster, softness and shine that I couldn't keep my hands out of my hair! I let it dry naturally and then I fluffed it out with my fingers while bent over, and when I stood up, I had the most lovely mass of glossy black curls you've ever seen! I just stared into the mirror at all my pretty curls because I've never seen them look this way. How something in a jar can transform my dry, unruly, tangled waves into baby soft, touchable curls, I'll never know. I have since bought the entire line. I love the luscious smell of the Smootherator, like almonds! I can't help but every so often grab a mass of curls and breath in the yummy scent! I've since told my other 'curl girls' about CurlFriends. People now can't keep their hands out of my hair and I am getting so many compliments! You truly understand us 'curly heads' and I now am soooo happy to have curls. Thank you CurlFriends, you have a customer for life!"
- Caroline S., Richmond, VA
"Only recently have I come to respect my curly hair. Since I've been able to hold a blow dryer, I have stretched, rolled, pulled, and fried my curls into something like submission. The only problem has been that the smooth style never lasted--even when heavily lacquered--and soon I was stuck with a head of stiff, dull cotton candy. Several times, I tried letting my curls be, but the products I used to help them always left me with a nasty mass of coarse, wiry tangles. And then I began using your CurlFriends products. Now my curls are shiny and bouncy and fun. I never dreamed I could have attractive curly hair, but I swear, I haven't seen frizz on my head since the day your Discovery Pak arrived at my door. Thank you for letting me love my hair."
- Merry R., Norfolk, VA
"I love CurlFriends products! I have only been using them for a short time, but I can already see the difference in my curls. I have very thick, heavy hair and my perms have a tendency to drop quickly. This product has bounced some of the curl back into my hair! When I used other gels, they seem to make my curls hard and tacky but CurlFriends leaves my curls soft and manageable! I will definitely buy this product again!"
- Stasia M., Newtown, PA
"I would like to say thank you to your company for inventing such wonderful products. I have never been able to find a product that gives my hair bounce without weighing it down or making it sticky. Thank you so much, I will be a life long costumer and I have already referred you to all of my friends!! Thanks again!!"
- Nikki K., San Diego, California
"I have been using your shampoo, Control Gel and Rejuvenate Texturizing Mist for 6 months now. I love them. I have thick hair which I had permed. My problem has been that the hair takes the perm unevenly, one side is straighter and frizzier. Your stuff has really really helped. I am much curlier now!"
- Trish H., Takoma Park, MD
"I recently purchased your product and after using a brand name product for years I am now making the switch to CurlFriends. My hair is very naturally curly and I have kept it long for over 20 years, I had my hair cut shorter than ever and your product has definitely made me a believer that curly hair is manageable. And living in the southern part of the US with high humidity and lots of sun, this product is perfect."
- Tina, Baton Rouge, Louisiana
"I really enjoy your products and love using them! Now I can say your customer service is just as awesome! This is a picture of Madison, my daughter, and she loves your products too!"
- Sheila D., Pinehurst, Texas
"Two weeks ago I started using your Control Gel and I absolutely LOVE IT!!
It's very light, doesn't weigh my hair down, a little amount goes a long way and the smell is intoxicating. I like it much better than the Ouidad Climate Control Gel. Thank you for making such a wonderful product!!"
- Lisa A, NH
"I alternate between blow-drying my hair straight once a week to curls, using your products on my curl days is like a trip to the spa for my hair. In fact, when my hair starts feeling a little dry and brittle from the blow dry I can almost hear the hair follicles crying out for a CurlFriends shampoo/conditioner relief and rescue! The products are simple and easy to use, they smell great, they don’t leave a sticky gooey mess on your hands/towels/hair. CurlFriends products feel light, clean and NATURAL. I have used HUNDREDS of products the world over- from dirt cheap to rip off expensive. I find your products to be a refreshing breakthrough in curly hair care.
Thank you for sharing your product line with me, I will pass the word on to my curly hair friends!"
- Judy Kauffman, Director of Marketing & Sales MBBExpo
"Dear CurlFriends,Thank you for giving me my life back. I just started using your products and they are wonderful. I have always had awful frizzy, curly hair and your products have transformed my hair!!! I am so happy. I feel like I have found miracle products for my hair. Now I don't have to worry about my hair and I can finally enjoy my life more. Please keep selling your products. You definitely have a customer for life. Thank you!"
- Melanie
"Hi! My name is Patricia and I have very long curly hair. I was looking for new products to try and I came along CurlFriends. I have never been so amazed. I tell all my friends and relatives about it and have even purchased it for them! YOU ARE A GENIUS!!!!"
- Patricia R.
"Thanks so much for creating the CurlFriends product line. (I received it just before the New Year). I bought a set for my sister as well. It is all great and I have been using it since. It is a welcome treat for someone who has been fighting curls/frizz for a very long time!"
- Lianne
Curly & Frizzy Hair Tips
- Never apply shampoo to the top of your head. Always start at the nape of your neck.
- Never wrap your hair in a towel like a turban. This bends the hair shaft and causes hair breakage. Instead, place the towel on your head like a veil and gently squeeze out excess moisture.
- Comb conditioner through your hair while you’re still in the shower. Then rinse. This makes sure the product is distributed evenly and makes combing your wet hair a breeze.
- Control Gel works just as well in dry climates like Colorado and Arizona.
- For added shine, add extra drops of Tame Smoothing Serum when hair is dry. Use Rejuvenate Texturizing Mist on days when you do not shampoo your hair to revive your curls and give them a fresh, bouncy look.
- Before applying a styling or finishing product to your hair, really rub the product into your hands as if you were applying hand cream. This will help you to control the product and distribute evenly.
- Shine Hair Gloss can be used to detangle and condition hair. Apply 4-6 drops to hands and massage into damp hair for 1 minute. Comb through using a wide-toothed comb.
- Try not to shampoo every day. The natural oils in your scalp are beneficial to the health of your hair.
- Not all stylists know how to cut curly hair. Before getting your curls cut, call the salon to find out if they have a curly hair specialist.
- Save even more time by creating your own curl potion. Mix a dime-sized amount of Replenish Leave-In Conditioner, dime-sized amount of Control Gel and 4 drops of Tame Smoothing Serum in the palm of your hand. Rub together and apply to wet hair. Comb through and go.
For our Friends that insist on straightening your hair:
Tame Smoothing Serum is the product for you. Pump 4 drops into the palm of your hand, rub together and massage through hair. Blow dry using a round brush. You will have silky, straight, shiny hair.
TIP: Life is short. Be happy with your curls!
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